Influencer marketing has been a revolutionary way for companies to reach a wider network with fewer dollars. Ever since the emergence of Vine, internet culture has changed. It happened rapidly and brands were eager to throw money at these influencers reaching millions with their content. As this industry has grown and been tested, the more effective solution is for brands to partner with creators big AND small who actually suit the company’s products, tone, and goals.
Many companies are not yet on this wave because buying further into social media marketing means diverting money away from more traditional advertising methods. Below are the collaborations I have been a part of. I know that in order for a campaign to be successful my audience must fit the brand so I may provide an authentic voice to help gain brand awareness.