©2019 by Eric V. Dunn

Influencer marketing has been a revolutionary way for companies to reach a wider network with fewer dollars. Ever since the emergence of Vine, internet culture has changed. It happened rapidly and brands were eager to throw money at these influencers reaching millions with their content. As this industry has grown and been tested, the more effective solution is for brands to partner with creators big AND small who actually suit the company’s products, tone, and goals.

 

Many companies are not yet on this wave because buying further into social media marketing means diverting money away from more traditional advertising methods. Below are the collaborations I have been a part of. I know that in order for a campaign to be successful my audience must fit the brand so I may provide an authentic voice to help gain brand awareness. 

UA Basketball partnered with me to promote the high top 'More Gold' Curry 4s. Fresh!

Under Armour

Old Spice Fresher Collection sale at Walgreens during the month of June 2019.  Two Fresher Collection body washes or deodorants for $11. Featured product: Old Spice Timber. 

Old Spice

Power Up with the new Oral-B PRO 1000 electric toothbrush. Specifically designed for a tooth-by-tooth clean.

Oral-B

Champs Sports hooked me up with a couple of North Face hoodies and Timberland boots to create holiday inspired content for the brand.

Champs Sports

AMResorts is a collection of luxury resort destinations, each with its own unique personality. This commercial shoot was for a new location in Punta Cana, DR. 

Breathless 

Resorts

Instagram_Twitter 1.3.jpg

Made with superb Absolut Vodka, fruit juice and natural flavors from your favorite seasonal fruits. Just add soda for a true fruit taste sensation that has 99 calories or less per serving*.

Absolut Juice Apple

Old Spice Foamer body wash is buy 1, get 1 for 50% off at Walgreens all December 2018. They have teamed up with Old Spice (The official smell of the NFL) to give you & a friend the chance to win a trip to Super Bowl LIII.

Old Spice

Save money daily with Shell Fuel Rewards but especially during the busy holiday season when you shop at participating retailers. Shell Fuel Rewards is free to sign up, easy to use and saves you money every time you fill up at a Shell gas station!

Shell