Influencer marketing has been a revolutionary way for companies to reach a wider network with fewer dollars. Ever since the emergence of Vine, internet culture has changed. It happened rapidly and brands were eager to throw money at these influencers reaching millions with their content. As this industry has grown and been tested, the more effective solution is for brands to partner with creators big AND small who actually suit the company’s products, tone, and goals.
Many companies are not yet on this wave because buying further into social media marketing means diverting money away from more traditional advertising methods. Below are the collaborations I have been a part of. I know that in order for a campaign to be successful my audience must fit the brand so I may provide an authentic voice to help gain brand awareness.
UA Basketball partnered with me to promote the high top 'More Gold' Curry 4s. Fresh!
Old Spice Foamer body wash is buy 1, get 1 for 50% off at Walgreens all December 2018. They have teamed up with Old Spice (The official smell of the NFL) to give you & a friend the chance to win a trip to Super Bowl LIII.
Save money daily with Shell Fuel Rewards but especially during the busy holiday season when you shop at participating retailers. Shell Fuel Rewards is free to sign up, easy to use and saves you money every time you fill up at a Shell gas station!
Papa Murphy's Take 'N Bake Pizza
I was asked to help drive traffic to Papa Murphy's microsite and enter the MVPizza Pass tailbaking sweepstakes during the 2021 NFL postseason. 50 lucky winners will get everything they need to Tailbake for seasons to come including FREE Papa Murphy’s for a year!
#DUUUVAL Draft Night - Instagram Live
Hosted the first ever Instagram Live NFL Pre-Draft Party for the Jacksonville Jaguars.
Old Spice Fresher Collection sale at Walgreens during the month of June 2019. Two Fresher Collection body washes or deodorants for $11. Featured product: Old Spice Timber.
Ticketmaster sent 4 tickets to me to create content during a Jaguars game vs the Falcons in Mercedes Benz Stadium. It was part of a holiday campaign.
State Farm Super Bowl
Jake from State Farm is pulling out all the stops to get his friends, Patrick Mahomes and
Aaron Rodgers, to appear in the Super Bowl. Throughout the playoffs, fans will see how Jake is using his good neighbor powers to take #TeamStateFarm all the way through a series of ads
featuring Jake, Mahomes and Rodgers.
Champs Sports hooked me up with a couple of North Face hoodies and Timberland boots to create holiday inspired content for the brand.
AMResorts is a collection of luxury resort destinations, each with its own unique personality. This commercial shoot was for a new location in Punta Cana, DR.
STōK Cold Brew
A limited-edition Pumpkin Cold Brew. Inspired by fall hues, it’s anything but your #basiccoffeebeverage. SToK Pumpkin Cold Brew taps into the hilarity of fall culture and those who adore it.
Truly Hard Seltzer Punch Pack
An explosion of fruit flavor that is all about big taste and big refreshment. Truly Punch offers unique mashups of some of your favorite fruits: Fruit Punch, Berry Punch, Tropical Punch and Citrus Punch.